The second day at BrandCamp features four training sessions, where international trainers will share valuable insight on various approaches on the branding process. The training sessions run at the same time and have limited attendance (25 attendees per training session).

Training Session 1: Braşov Room

Branding the Customer Journey Experience

Christian Schroeder, Managing Director, Landor Hamburg

The training session looks at the customer journey and looks at undertaking a touchpoint analysis, prioritizing brand applications and ensuring consistency with strategy, planning the implementation.

Training Session 2: Oradea Room

Does the Rebranding Matrix Work as Intended?

Tony Spaeth, Independent Identity Consultant
Tom Vanderbauwhede, Managing Director, Lemento Antwerp

Dividing into small teams, we will use what we know about corporate rebranding events of recent years to ‘fill in’ the Matrix. Or describe your own company's situation, or that of a client or prospect company, and we'll see if the Matrix might help us plan a best rebranding process.

Training Session 3: Craiova Room

Roadside Retail

David Davis, Design Partner, Minale Tattersfield

How do you define the objectives and strategy for achieving the goals in a project such as a petrol station redesign? What is the process of creating an identity symbol, color and logotype? How do you apply this identity to the main and secondary signage, the canopy, and the pump islands? Further discussion on lighting, non-oil branding (C-store, car wash and oil change), site layouts and landscaping and energy efficiency.

Training Session 4: Galaţi Room

How to Successfully Implement a New Corporate Brand

Shahar Silbershatz, Managing Director, Karakter

This training session will build on the previous day's presentation with a focus on the professional implementation of a new corporate brand across the various dimensions of the business, from visual and marketing to HR and management. The training session will involve audience participation through exercises and Q&A sessions.

Partners